Absinthe makes the heart

A new UK brand of absinthe hits the market: There are few business models for marketing a product that has been banned and blamed through the decades for an assortment of miseries, from serial murders and insanity to the careless brush strokes of Vincent van Gogh... "Absinthe should taste like a bottled alpine meadow. For me, what's exciting about Jade is not just a question of whether they're good compared to others... What's really significant is that it's the first serious product that's begun the process of reclaiming absinthe's historic birthright."
.