Expecting snail porridge?
Gastronomic games—salmon coated in licorice jelly, sardines-on-toast sorbet, red-cabbage gazpacho—via the Globe & Mail: The psychology of food at Fat Duck is just as important as the chemistry. Some of the dishes play games with the diner's expectations, and how they affect the taste of something. Even the same mouthful can taste radically different if your expectations change halfway through... Snail porridge sounds like a deliberately disgusting joke. But if you've paid $70 for it in a top-end restaurant, you're much more likely to enjoy it.